186 Business Plan

A: I’ve had it! I’m done working for a company that is taking me nowhere!                                                              
 B: So what are you gonna do? Just quit?                                                                                                
 A: That’s exactly what I am going to do! I’ve decided to create my own company! I’m going to write up a business plan, get some        
 investors and start working for myself!                                                                                                
 B: Have you ever written up a business plan before?                                                                                    
 A: Well, it can’t be that hard! I mean, all you have to do is explain your business, how you are going to do things and that’s it,     
 right?                                                                                                                                 
                                                                                                                                        
 B: You couldn’t be more wrong! A well written business plan will include an executive summary which highlights the idea of the         
 business in two  pages or less.                                                                                                        
                                                                                                                                        
 A: Well that seems easy enough.                                                                                                        
 B: Wait, there’s more! Then you need to introduce and describe your goods or services. What they are and how they are different from   
 competitors’? Then comes the hard part, a market analysis.   You  need to investigate and analyze hundreds of variables!  You need to  
 take into consideration socioeconomic factors from GDP per capita to how many children on average the population has! All this         
 information is useful so that you can move on to your strategy and implementation stage, where you will describe in detail how you     
 will actually execute your idea.                                                                                                       
 A: Geez. Is that all?                                                                                                                  
 B: Almost, the most important piece of information for your investors will be the financial analysis. Here you will calculate and      
 estimate sales, cash  flow and profits. After all, people will want to know when they will begin to see a return on their investment!  
                                                                                                                                        
 A: Umm. I think I’ll just stick to my old job and save myself all the hassle of trying to start up a business!