186 Business Plan

A: I’ve had it! I’m done working for a company that is taking me nowhere!                                                              
 B: So what are you gonna do? Just quit?                                                                                                
 A: That’s exactly what I am going to do! I’ve decided to create my own company! I’m going to write up a business plan, get some        
 investors and start working for myself!                                                                                                
 B: Have you ever written up a business plan before?                                                                                    
 A: Well, it can’t be that hard! I mean, all you have to do is explain your business, how you are going to do things and that’s it,     
 right?                                                                                                                                 
                                                                                                                                        
 B: You couldn’t be more wrong! A well written business plan will include an executive summary which highlights the idea of the         
 business in two  pages or less.                                                                                                        
                                                                                                                                        
 A: Well that seems easy enough.                                                                                                        
 B: Wait, there’s more! Then you need to introduce and describe your goods or services. What they are and how they are different from   
 competitors’? Then comes the hard part, a market analysis.   You  need to investigate and analyze hundreds of variables!  You need to  
 take into consideration socioeconomic factors from GDP per capita to how many children on average the population has! All this         
 information is useful so that you can move on to your strategy and implementation stage, where you will describe in detail how you     
 will actually execute your idea.                                                                                                       
 A: Geez. Is that all?                                                                                                                  
 B: Almost, the most important piece of information for your investors will be the financial analysis. Here you will calculate and      
 estimate sales, cash  flow and profits. After all, people will want to know when they will begin to see a return on their investment!  
                                                                                                                                        
 A: Umm. I think I’ll just stick to my old job and save myself all the hassle of trying to start up a business!  

 highlights 强调 ; 突出 ; 使醒目                                                                                                                                                 
 executive summary 执行摘要 ; 经营综合报告  /ɪɡˈzek.jə.t̬ɪv/                                                                                                                      
 legal structure 法律结构 ; 法律架构 ; 公司结构/ˈliːɡl ˈstrʌktʃər                                                                                                                
 competitor    US: [kəmˈpetɪtər]    n.竞争者；敌手                                                                                                                               
 analysis    US: [əˈnæləsɪs]    n.分析结果；（对物质成分的）分析                                                                                                                 
 analyze    US: [ˈæn(ə)lˌaɪz]    v.〈美〉同“analyse”    Web分析；分解                                                                                                            
 per capita 每人的，人均的 ; 按人计算地，人均   /pər ˈkæpɪtə/                                                                                                                    
 socioeconomic    US: [ˌsoʊsioʊˌikəˈnɑmɪk]    adj.社会经济(学)的                                                                                                                 
  GDP 国内生产总值(全写为gross domestic product)                                                                                                                                 
  domestic    US: [dəˈmestɪk]    n.  国内的 佣人；家佣；家庭纠纷；家庭矛盾    adj.本国的                                                                                         
 strategy    US: [ˈstrætədʒi]    n.策略；战略；                                                                                                                                  
 implementation    US: [ˌɪmpləmənˈteɪʃ(ə)n]    n.执行；落实                                                                                                                      
 estimate [ˈestɪmət]    v.估计；估算；估价     n.估价；                                                                                                                          
 profit    US: [ˈprɑfɪt]    n.利润；益处；红利；利润率    v.获利；                                                                                                               
                                                                                                                                                                                 
 hassle    US: [ˈhæs(ə)l]    n.麻烦；困难；分歧；争论    v.麻烦                                                                                                                  
 business plan : As you said it's a noun and it's basically a document that explains what's going on in the business.                                                            
 investor  投资者/ɪnˈvestər/                                                                                                                                                     
 it's a good return on his investment                                                                                                                                            
 write up : I'm going to write up a business plan, it's more fluent,                                                                                                             
 aspect    US: [ˈæspekt]    n.(问题的)方面                                                                                                                                       
 in depth 深入地;彻底地/ˌɪn ˈdepθ                                                                                                                                                
                                                                                                                                                                                 
                                                                                                                                                                                 
 upper class 上流社会 ; 上等阶层                                                                                                                                                 
 middle class 中产阶级 ; 中等收入阶层                                                                                                                                            
 lower class 下层阶级 ; 下层社会 ; 下层的人 ; 低收入阶级                                                                                                                         
                                                                                                                                                                                 
 it's taken into consideration. 它被考虑在内了